It may be the big break that most Barbadian artistes have been dreaming of.
The head of the global music licensing company SynchAudio is now in Barbados scouting for music that could be placed in movies, television shows, video games, and commercials.
At the same time, SynchAudio has partnered with the principles of the annual Barbados Music Awards (BMAs) to help promote the local art form and provide artistes with the opportunity to earn large sums of money.
“What I do is handpick music. I get together a catalogue, and then I shop my catalogue [for] movies, films, TV shows, video games and commercials; that’s the goal,” chief executive officer and president of SynchAudio, Farinouch Mostaghimi, told Barbados TODAY
“And then that helps to get artistes exposure . . . generating money for artistes. As you know, the two major ways to make money in the music industry is the ‘live’ shows, ‘live’ performances and licensing. So I am just trying to make that happen for the Caribbean and Canada.”
The music industry executive spoke to Barbados TODAY yesterday evening at the Fairmont Royal Pavilion Hotel, after the formalities of the SynchAudio launch, which was coupled with the announcement of plans for this year’s Barbados Music Awards (BMA).
The launch of the SynchAudio in Barbados is a follow up to a previous visit when Mostaghimi met and held discussions with executive producer of the BMAs, Ronnie Morris, who got her interested in helping local musicians.
“The first year when I came here and I met Ronnie Morris, he explained for me how it’s going on with the Barbados Music Awards, and I became interested . . . . I was really interested to see what I can do because my goal is to get exposure for Canadian artistes and Barbadian artistes; so I thought this was the best thing we could have,” she explained.
Mostaghimi acknowledged the BMAs as a prestigious event, and that talent abounds in Barbados.
“There are many many artistes with lots of talent; they are amazing; they are beautiful. So what happened is that we started with Cissy Houston in 2012. Cissy Houston came down here and we had an amazing night at the Barbados Music Awards. We had workshops and invited music people from Canada and the States; it was on a smaller scale.”
Conceding that the music industry has changed a lot since that time, she said stakeholders had to adjust accordingly.
“We always have to change; we always have to upgrade; so that’s what we are trying to do right now, me and Ronnie. After two years, me and Ronnie . . . decided this is the best thing we can do,” said Mostaghimi.